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April 16, 2024
Apple's latest entry in the VR world seems to be challenging. Apple Vision Pro won't include in-built apps, i.e., Netflix, YouTube, and Spotify. In fact, YouTube clarified that it isn't planning to launch a new app for the Apple Vision Pro. It won't even allow the iPad applications to work on the device now. For the users, YouTube and Netflix recommend using Safari web browsers to explore their content.
Spotify sticks to the same stand; the company won't offer any new VisionOS app, and its iPad app won't function after its launch. This means that the music service will only work from a web browser. Meanwhile, the Vision Pro comes with access to Apple's apps for music and podcasts, which aims to compete with Spotify.
What seems more alarming is getting snubbed by Netflix and YouTube. The Vision Pro headset stands for $3500 and aims to compete with other VR headsets, including Meta's Quest 3. Developing an app for a new platform is expensive. Apps like Netflix are looking for more subscribers rather than installs. Meanwhile, the development cost is worth only if it guarantees growth in subscriber counts. While Apple is keen on marketing its Vision Pro as the most immersive headset, Netflix has actively intervened to keep its service off the headset market.
Entertainment companies comprehend that those with access to an iPhone app on an iPad or an iPad app on a Mac don't indicate a superior experience.
Did You Know: Developers of the iPhone app can bill customers through Apple's system and pay the company a 30% cut or pay a much cheaper third party, around 3%, and pay Apple a 27% cut.
The company will charge all the economic activity produced through the App Store. Now, the iPhone is a valuable platform, and Apple imposes terms on anyone who plans to develop it. However, Vision Pro is yet to gain market share. So, a company spending money on Apple's latest business venture to make it successful can be a big deal.
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The three big entertainment houses have disregarded Vision Pro. But, there are brands that aim to grab the market. The current streamlining apps for Vision Pro include Disney+, ESPN+, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, TikTok, NBA, MLB, and PGA Tour. Apart from that, the Vision Pro user also gets the opportunity to purchase or rent over 150 3D movies. Some leading ones include Spider-Man: Into the Spider-Verse, Avenger: Endgame, Avatar: The Way of Water, and more.
The big shots not exploring Vision Pro's latest market opens many opportunities for other brands. Moreover, Apple's executive in Vision Pro expects healthcare technician training and education businesses to utilize the platform eventually. Meanwhile, the company looks forward to exploring the corporate market to promote its product.
The Apple Vision Pro demo showed how businesses may utilize its platform. The company has swiftly focused on several significant productivity application partners.
Adobe Lightroom for the Vision Pro will be released soon. If Apple's Vision Pro succeeds, other Adobe products like Photoshop and Premiere Pro will undoubtedly follow.
Microsoft is another major company releasing news related to the Vision Pro. At WWDC 23, the company showcased Teams, Excel, and Word on the new headset. Microsoft has been attempting for a while to gain industry acceptance for its own HoloLens, so it's an intriguing move on its part.
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The Vision Pro is the latest category addition to Apple's product range since 2015. The product is stated to be launched at a price range of $3500 in the U.S. The company expects to sell 160,000 to 180,000 units within the first weekend. Pre-orders for the Vision Pro opened on Friday, Jan 19, while the product will be available at all U.S. Apple Store locations and the online Apple Store starting Friday, Feb 2.
